BOB new main sponsor for Førdefestivalen

Liv Judit Straume, regional director at BOB, signs the new main sponsorship agreement with Førdefestivalen . 

-Now we are where we need to be! Liv Judit Straume, regional director of BOB, is ready in her speech when she signs her name on the main sponsorship agreement with Førdefestivalen . -For us, who are the entire West Norway Housing Association, it is important to be present in several places, not least in Førde It is also important that through the agreement with Førdefestivalen We are committed to providing good experiences to all our members. We also associate ourselves with a player who stands for quality and professionalism.

-We are incredibly happy that BOB has chosen to invest in Førdefestivalen , and we feel confident that this is a collaboration that will give us a good foundation going forward. BOB is a large and important player in Western Norway that we are looking forward to having on the team. That LivJudit Straume knows the festival as well as she does is the best guarantee that this will be a collaboration that will be enjoyable for both parties, says director Hilde Bjørkum.

Know the festival well

Life Judit Straume's story with Førdefestivalen goes back almost 20 years, and started with her volunteering at the festival. Then she became the leader of Førdehuset , Førdefestivalen its fantastic main arena. After she became director of the housing construction company BOiVEST, she continued as a volunteer, now at the box office of Førdefestivalen In the new job, it was quite natural to contact the festival to establish cooperation. First through a slightly smaller agreement, and now, after the merger with BOB in 2014, as one of seven main sponsors for Førdefestivalen . 

Professionalism and shared values

-When we enter into cooperation agreements, we look for professionalism and other shared values. Førdefestivalen His ability to be offensive, innovative and committed is also how we identify ourselves at BOB. As I know Førdefestivalen "Through all these years, I know what they stand for, and through the collaboration we have had so far, the rest of the leadership group in BOB has also been convinced that this is the right choice for us," says Straume. The festival's position in Førde is unique. It is on everyone's lips when they talk about their city. -People learn so much from being in the sphere around the festival. Discover new music and new cultures. I think we become more open and curious as people by having such a festival in the city, concludes Straume, who cannot imagine Førde without Førdefestivalen .